Instagram is quickly evolving. Every year, everything from new features to algorithm updates changes the way we drive brand awareness and increase engagement on the platform.
When it comes to advertising on Instagram, it is important to always stay up to date with the latest trends and developments on the app – and put them into practice. The last thing you want to do is waste your precious time and money on outdated strategies that won’t increase your ROI.
Also, keep in mind that there are over 2 million monthly advertisers on Instagram. That means scheduling your posts and using branded hashtags won’t be enough to set you apart from the crowd.
If you want to thrive in this era of Instagram e-commerce, you need to know the most popular trends that are expected to dominate every Instagram advertising strategy this year.
In this post, we’re going to discuss the latest trends to follow when advertising on Instagram in 2019.
1. IGTV and Vertical Video
Launched in June 2018, IGTV is a new video platform designed exclusively for mobile users. Since video consumption has increased significantly on Instagram, this feature gives advertisers and content creators a way to connect with their mobile audience through vertical video playback and real-time video content.
Brands like Chipotle have already hopped on the IGTV train, engaging their audience with videos of their mouthwatering food.
With IGTV, you can:
- Broadcast exclusive video content up to an hour long, that doesn’t disappear
- Share news and announcements for your brand
- Create podcasts, tutorials, and other useful videos to engage and inform your viewers
Catching the big wave of this popular trend will work wonders for your advertising strategy in 2019.
2. Instagram Stories Ads
Instagram launched Stories Ads in 2017, offering brands a unique way to promote and sell their products and inspire their audience to take action.
In fact, Instagram announced that 400 million users use Stories every day and a third of the most-viewed Stories are from brands.
With Stories ads, you can share full-screen or vertical promotional banners between the slides of other people’s stories. However, in order for your ads to convert, they should offer top-class design, and most importantly, they must target the right audience.
Follow these easy steps to get started with your own Story Ad.
3. Shopping on Instagram
Although Instagram is not yet a native e-commerce platform, it offers a useful shopping interface that makes it easy to sell products on the app.
Instagram’s Shopping Feature has lured many businesses, sellers and e-commerce brands to start advertising on Instagram. With this feature, you can create a visual storefront for people to explore your products and make direct purchases.
It’s the perfect avenue to promote your brand and sell your products in an immersive way. And with easy access to pricing and product information, shoppers can tap on products tagged in your feed or through the shop button on your Business profile.
To learn how to make more money on Instagram in 2019, check out our detailed guide: How to Make Money on Instagram: A Detailed Guide.
4. Influencer Marketing
Influencer marketing is a smart way to earn engagement on Instagram. With the right influencers, you can reach new audiences, generate leads, and dramatically increase your ROI.
The best influencers are those who have genuine followers who are interested in their content and can engage with your existing audience in an authentic way. The influencer must be relevant in your niche, get enough engagement on their posts, and have brands that they’ve collaborated with in the past with through smooth and successful campaigns. But most importantly, they must be able to extend your value to a new audience with whom your brand will resonate.
If you’re looking to collaborate with an influencer, the first place to look is Instagram. But make sure to do your research before making your choice.
5. Instagram Growth Tools
No matter how good your Instagram strategy might be, growth tools can give you an edge over your competitors. You can try out Social Shark, which has tools to help you get real followers, likes, and other forms on engagement on your content. This way, more people may become interested in your brand and your products.
The year 2019 is set to be very exciting (and profitable) for brands advertising on Instagram. You can expect to see these trends to develop, creating unique ways to promote and sell your products and get your audience to engage and take action.