With the emergence of social media, the world of marketing has simplified appreciably. And being the most powerful marketing platform in this modern age, this unique, unrivaled medium can help increase your following and expose your brand or personal profile to a broad audience.
Close to 2 billion people worldwide log on to their social media accounts on a daily basis, of which, 600 million users are on Instagram, one of the fastest growing apps and surprisingly one of the most underused by online marketers.
Now, a ballpark figure of 2 billion social media users is not ‘slim pickings.’ That number of eyeballs could possibly be checking out you or your brand. Instagram is most likely your picture-perfect marketing platform…That’s if you are bent on hashtags, quick-witted captions, and finding the most suitable image filters.
The best part of using Instagram as an online marketing strategy is its unexploited source of capability. Besides, only a narrow 30% of business have an Instagram account, yet Instagram has the highest rate of per-follow interactions.
If you’re puzzled over the first step to take on your Instagram marketing journey, we’ve got all the tips and tricks you can use to make you or your business more visible to your prospects.
1. Post high-quality, attractive photos
Instagram is all about engaging your followers with amazing photos. Therefore, every post you create on your page should be purposeful and have a professional flair. So, forget about posting those wild, drunken selfies or pictures of your late-night dinners…Please!
Take a strategic approach to capturing your photos. Consider the important factors such as color, lighting, angle, design, and as you’d expect, the filters. You don’t have to be an expert photographer or have an extensive knowledge of photography to take mind-blowing photos, a high-end mobile device and a splash of creativity will do the trick.
2. Focus on your brand identity
The content you post on your Instagram feed is a manifestation of you or your business’ brand. Trust me, you always want to post relevant content that conform with your personal image or your business. If you are a food specialist, then posting pictures of your favorite pet will do you no good.
Keep in mind that your brand is way more than just the pictures you post, the way of life you are trying to depict is also a major consideration. The hashtags, filters, your profile picture and bio all work to create the overall image of your brand.
3. Make use of those #Hashtags
What’s an Instagram post without hashtags? Hashtags are a great way to help users navigate and discover Instagram posts and accounts. There can never be too much hashtags on an Instagram post. The more hashtags, the more exposure and likes your post will get.
Eleven or more hashtags on your Instagram post is a sure ticket to racking up those likes. But it must be difficult trying to devise all those imaginative and amusing hashtags for every post, don’t you think? Nope, it’s not as challenging as you may think.
Think of hashtags as SEO keywords that extend the reach of your posts. Just always ensure that all your hashtags are relevant to your brand.
4. Follow people & brands similar to yours
Sad to say, there’s no magic to gaining Instagram followers. However, you can use the Instagram discovery feature to locate people with similar lifestyle and focus, and probably would find interest in the content you post. The more you follow other people, the more follow-backs you’ll get.
5. Engage your followers
Yes, making use of the right hashtags and posting the finest photos are all incredible ways to boost your visibility and following, but sometimes you just need to go a step further. Engage your followers with compelling and interactive photo contests to get them excited and improve your brand.
Get your followers involved by inviting them to post their own photos with your all the hashtags associated with your brand. Also, select a fun, electrifying theme for your contest that is relevant to your brand.
For instance, if you are in the clothing industry, your contest can involve photos of people’s most stylish summer wear.
The Final Verdict
Marketing your brand on Instagram doesn’t have to be a daunting task. All it takes is a little patience and creativity. In no time, you’ll create a respectable following and push your brand to the forefront.