People go to Instagram to be inspired and discover content from brands they love. For that reason, it’s important to form deep connections with your audience so you can stand out and drive real results on the platform.
No other social network revolves around user interaction than Instagram. In fact, the company has rolled out its Stories feature to fulfill people’s need to better interact other users on the app.
With Instagram Stories, businesses now have an opportunity to connect with customers where they are already engaged.
So, here’s how the Stories feature that can help you increase Instagram engagement with your fans in 2019.
Connect with your audience on Instagram Live
Instagram Live is one of the more recent features to appear on Instagram. It allows users to stream video to followers and engage them in real time. Once you start a live video on your account, it highlights your profile picture and sends a notification to your followers so they can view the live stream.
This feature is relatively new, but it offers a lot of benefits for brands and businesses, including:
- Increased interactions with followers: Instagram Live offers another way to communicate with your followers directly and boost engagement, leads, and sales.
- Building relationships: The more authentic face-to-face interactions with your audience, the more likely that they’ll trust you.
- Saving and sharing streamed videos: You can save and repost live video content after streaming. This way, people who’ve missed the live stream can get a chance to view and interact, increasing the chance of getting more engagement.
Showcase your brand values and connect with your audience by starting an Instagram Live stream.
Use Stickers in Instagram Stories
Stickers add a new layer to Instagram Stories, allowing businesses to:
Conduct a poll in Your Instagram Story
Instagram also introduced an interactive poll sticker in their Stories feature that lets you ask a question and see the results from your audience as they vote. As soon as you’ve shared your poll, users can start voting immediately. This is a great way to get more feedback from your audience in a direct way. You can even see what your fans think about your current products, topics for a blog post, preference for communication, and so forth.
Receive feedback from customers
Question stickers also allows you to ask a question and request feedback or suggestions. People can simply tap the sticker in your story and type a response to your question. You can later share these responses with your audience.
Use Specific Call-to-Actions in Instagram Stories
Since Instagram stories disappear after 24 hours, it’s important that your followers know how to respond. Never assume or hope that your audience will know exactly what action to take after viewing your story. A small “see more” sign will pop up at the bottom of the story, but it will help if you tell them nicely to click it (or the link in your bio). You can even direct them to your YouTube page or website where they can learn more about your offerings.
User interaction is one of the most valuable currencies on Instagram. Use the tips above to create a more engaged audience and attract more followers on Instagram today!