Instagram is a unique platform where over 500 million users go to share photos, videos, and stories, and comment on, view, or like with posts from various brands and individuals.
As this mammoth social media channel continues to grow rapidly, the question that continue to tickle the minds of many business owners and marketer is “How can we stand out on Instagram and boost our business?” Well at this moment, we’d love to discuss the topic in question and share our views and findings to help guide you on the path to achieving great success on Instagram. Continue reading for some tips on how to stand out on Instagram and grow your following.
Create an Instagram profile your followers will love
Many Instagram users are accustomed to lifeless, unattractive pages…That’s because they spend a lot of time visiting different accounts to discover those that appeal to them the most or align with their personal preferences.
Here are a few tips to breathe life into your Instagram profile:
Use a profile photo users will recognize
Adding a recognizable profile picture helps people become aware of you or your brand as soon as they visit your profile. Most business include a logo, a mascot or a logomark. There are no limitations to any of the three options, but think about which one will help people recognize you the quickest.
Include a link
Include a clickable link in your bio to help drive traffic to your website. This can be an effective way to gain more visitors to your website, who can ultimately become profitable customers.
Craft a brief, effective bio
Your bio lets people know who you are and what you are all about. Trust me, it doesn’t take a long time for someone to opinionate your brand online. Because of this, you need to impress users will great content in your Instagram bio.
Create a Business profile
Instagram currently offers a fleet of business tools to better help companies understand the analytics behind their accounts, which can result in major growth.
How to make your Instagram profile stand out
Post on a regular basis
Posting consistently can help maximize engagement with your followers and allows them to anticipate new content without a long stretch between updates. Plan your posts ahead and determine the degree to which they appeal to your followers, and modify accordingly.
Union Metric carried out a study which concluded that most brands post to Instagram on a daily basis. The study also brought light to the fact that there didn’t exist a correlation between lower engagement and increased frequency. This means that there’s no wrongdoing in posting two times per day.
Observe your successful posts
It is crucial for you to keep a watch out on what’s working and what’s not. This helps to give you a better idea on what to change and what entices people the most. Check your Instagram analytics for factors such as the most commented on post and the posts with the most likes.
Interact with users on your post
Replying to comments made on your post is an excellent way to create a strong relationship with your followers and let them know that you’re listening. Brands interacting with their followers encourage positive remarks about their company and paves the way for new opportunities.
Make use of captions
Captions are a great way to improve your content. Well, many brands use them so why not give it a try? Captions help you to share relevant content with your audience such as short stories about your company’s achievement and so forth. Some companies use short, witty captions to headline their posts. Others use questions to encourage user responses. Make sure to include all the important details in the first sentence of your post as Instagram captions are truncated with an ellipsis after the first three lines of your post.
The Final Verdict
Instagram is a useful space for interacting with and engaging your audience. Making your brand stand out on this giant platform is paramount for growing your following and increasing your visibility. The tips provided can better align you or your brand with achieving Instagram success – as long as you are willing to stay on top of your game.