Folks, we have good news…and more good news.
Instagram currently has over 1 billion active users! Dang, that’s more than 13% of the world’s population and a ton of potential for engagement.
User engagement is the most valuable currency on Instagram – and all other social platforms. Therefore, you need to explore different strategies to increase engagement on the network so that you can build long-term relationships with your audience.
A crucial step to generate more engagements around your Instagram posts is to engage your audience (and potential followers) and get them to respond to your content.
But how do you achieve all this?
Follow these five tactics to boost engagement with your fans on Instagram in 2019.
1. Engage and Interact with your Audience
Social media is a two-way street. This means that the more you engage with your audience, the more they will take the time to interact with your content.
Strike up interesting conversations with your fans and respond to favorable comments in a timely manner. Make sure to monitor your notifications to learn when other users @mentions you in their captions or comments.
Who knows? Their own followers may see your comment and decide to join your community. In no time, you’ll start building long-term relationships with your followers and prospects.
2. Create Instagram Stories and Use Call-to-Action
Adding those two figures we get: ‘a heck of a great way to increase your Instagram engagement in 2019.’
The Instagram Stories feature allows you to share fun activities with your audience and gives them exclusive access to your behind-the-scenes activities.
Are you on a business trip? Flying to a special event? Maybe you’re launching a new exciting product. You can share all of those moments with your followers to make them feel like they are a part of your inner circle.
Instagram Stories receive more engagement than any other feature on Instagram. Plus, with the new Instagram Stories Highlights add-on, you can create categorized highlights from your archived Instagram stories. Done properly, you can encourage followers to spend more time interacting with your content and learning more about your brand.
Furthermore, creating different Call-to-Actions (CTAs) is another great way to generate Instagram engagement. Add a compelling CTA in your Stories to prompt your audience to take notice of a particular product or piece of content. An effective CTA increases engagement on your Stories and/or clicks to your website.
3. Post Visual Content at the Right Time
Instagram is all about visual content. In fact, your chances of grabbing people’s attention as they scroll highly depends on the appeal of your visuals. This is true since more than 100 million photos are uploaded to Instagram each day.
A brilliant trick to creating quality content is to take awesome photos. Don’t post blurry, low-quality images on your feed, please. Doing so will cause your followers to hit the ‘unfollow’ button on your page and depart in a hurry.
Use strong visuals with little or no text to get your point across. You can also utilize Instagram filters to give your photos that extra pop, but always make sure to be consistent with your filters.
While posting quality photos to your Instagram can be rewarding, it’s also important to determine and how often to post and the best time. However, timing your posts can be very tricky.
- First, it’s best to post during off-work hours instead of during the day, usually at lunchtime (11 AM – 1 PM) and in the evenings (7 PM – 9 PM).
- Save the important posts for weekdays. Wednesdays and Thursdays tend to generate the most engagement while posting Sunday is a definite no-no.
Regardless of all these studies and rules above, there is no single best time to post. But if you want to gain real insights on the best posting times for you, Social Shark may be a great way to start.
4. Promote your Instagram Profile on Other Social Platforms
Extend the reach of your Instagram account as far as possible. For example, you can include a clickable link on your Facebook page that links directly to your Instagram.
You can also make use of Instagram’s cross-promotional tools, which allow you to post directly from Instagram to Facebook and other social sites. This tactic helps bring together fans across all social networks and direct them to your Instagram profile.
Promoting your content on other social platforms help to extend the reach of your Instagram posts, hence encouraging user engagement.
However, it’s important that you don’t cross-promote every single post you make, else you’ll risk undermining your own content, reducing the need for people to actually visit your page.
5. Keep Up with the Trends
Having a mere social media presence isn’t enough to attract new followers; At least not in this competitive social landscape.
Understanding the latest trends on Instagram helps you determine what to post and keeps you ahead of the game. A great way to keep up with the times is visiting the Business Instagram Blog every now and then.
What interests your readers? What kind of content should you post to keep them engaged? Do they prefer video content or photos?
A good example of the latest trends is adding a geotag to your stories. This feature allows your stories to reach more people and may appear on the recommended feed. Another new trend is Instagram Stories Highlights that lets you save your most cherished Stories and keep them on your page.
Remember that Instagram tweaks its algorithm quite often, so you need to make sure that you don’t miss important updates.
The Final Verdict
Instagram is growing rapidly with no signs of slowing down any time soon. Now is the time to get cracking and boost your engagement on the platform. By following the tips outlined above, you can surely achieve organic engagement on your Instagram posts in 2019.