Picture you managing all your brand’s social media platforms. Sounds like a lot of work, doesn’t it? Making sure everything’s spick and span usually demands a lot of long days and late nights…and coffee.
Outlets such as Instagram are rapidly transforming into notable marketing tools, but you may find that you’re not using them to your fullest advantage.
As this technological age gets more fast-paced with frequent updates and recurring changes to traditional advertising, many companies have appointed Instagram managers to assure their timeliness and relevance in this era of social media marketing.
Outsourcing your Instagram marketing means you’ll probably leave all your decisions to your enlisted manager. A downfall of this method is that users tend to quickly discover the lack of authenticity.
As an alternative, outsource only portions of your Instagram page at first, and aim to maintain a genuine voice that accurately represents you or your brand.
Below we’ll discuss several rewarding reasons why you should outsource your Instagram marketing and how to remain devoted to your brand and followers while doing so.
1. Define Your Image
If your brand lacks the consistent expressive image required to boost your visibility on Instagram, there’s no reason to be discomfited. There are numerous medical and tech companies without a means of building an artistically delightful brand identity, and outsourcing is often the most favorable option.
But why hire a professional when you can take care of all your Instagram aesthetics? Well, you are left with more time to craft your sharp, techie captions that most creatives find difficult to understand. For the time being, your page looks more defined and polished than ever before.
2. Mindless Engagement
Engaging with non-followers is one of the most adept and efficient ways to grow your Instagram page. Well of course, you can use Instagram’s discover feature and manually “like” photos from other like-minded users, but it might take a long time to see any real results.
There are a few amazing Instagram apps that can aid in your growth on the platform, and that you can use to strategically and tastefully maximize you’re your engagement.
So often users waste their precious time and money misusing these services and not discovering their true potential. Be mindful that users can easily spot bot-like actions on social media.
Being perceived as “spammy” is something you definitely want to avoid. Instead, research multiple accounts that are identical to yours and adjust your service to engage with their followers.
3. Hashtag Cycling
Maximizing your user engagement should always be your top priority. This means keeping your posts fresh and compelling on your feed. A guaranteed method to sparking more excitement and attracting more loyal followers is to make frequent use of relevant hashtags on your posts.
Even though using popular hashtags can lure more users to your post, a pitfall to this action is that your post could get lost in the feed sooner due to the high amount of traffic.
Outsourcing allows users to have their photos removed and recycled repeatedly in order to stay current in the hashtag. Even with trendy hashtags, your post will stay atop the page when users browse, and eventually attain more likes and followers for your brand.
4. Schedule Posts
Social media planner apps are similar to auto-engagement services, and can eliminate the burden and stress from being on your phone all the time, especially in inapt situations.
In addition, if you are managing multiple active accounts or appointed a professional to do so, you can always upload your image, caption and desired posting time far ahead of time.
If you choose to hire an Instagram manager or utilize a scheduling app, you can attend to all your social media demands in one go while remaining timely with your posts.
The Final Word
The advantages of Instagram marketing are proven in this early stage, and hiring a professional to further expose your company could be the next big stride to achieving major success.