Social media marketing has become an essential tool for businesses and marketers looking to succeed in the digital marketplace. However, it is almost impossible to compete on Instagram without an effective marketing strategy – and of course, staying on top of the latest trends and Instagram stats.
Instagram is currently one of the largest social networks on the internet. This powerful app is one resource that can help companies boost their sales and gain incredible exposure through various marketing techniques.
Whether it’s how many hashtags to use, when to make posts on Instagram, or the best types of ads to use, it’s important to have the most up-to-date knowledge. That way, you can effectively target and engage your customers and prospects.
To keep you #intheknow with the latest figures on the ‘gram, we’ve researched 23 insightful Instagram stats for marketing success in 2019.
1. There are over one billion monthly active users on Instagram
Believe it or not, over one billion (as of June 2018) users are active on Instagram every month. Holy moly! That’s more than two times the total monthly active users of Twitter and over three times as many users on WhatsApp and Facebook Messenger.
What’s more, a whopping 500 million users are active on the app each day, proving it’s become an all-important tool, and not something that people just check from time to time.
This stat clearly shows that Instagram is not going anywhere – at least anytime soon. If you aren’t already on the platform, you’re surely missing out on a huge opportunity to reach and connect with a massive audience.
2. 64% of users on Instagram are 18 to 34 years old
Recently, we’ve seen older folks gravitating towards Instagram, but 18 to 34-year-olds are unsurprisingly the main users of the app, accounting for 64% of users worldwide.
Knowing and understanding your Instagram demographics helps you reach the people who matter to you the most. With this knowledge, you can narrow your audience based on information such as age, gender, and languages to communicate a more direct message.
If the younger demographic of millennials is your target audience, then make sure that your social media and content strategy revolves around Instagram from here on.
3. Users under 25 spend more than 30 minutes on Instagram every day
Here’s more proof that Instagram is the way to go if you’re looking to get in front of the younger generation:
Instagram users under 25 spend more than half an hour scrolling and double-tapping on the app, checking out posts and discovering profiles they find interesting. With this much free time on their hands, you’ll want to regularly post fresh, engaging content to make sure you have a chance of popping up on their feed.
4. 80% of Instagram users live outside the US
Despite being an American company, Instagram has active users from all corners of the globe. In fact, reports show that 80% of its users live outside the US. If your brand or business is based outside the US or you’re looking to expand internationally, it’s important to integrate multicultural visuals and content in your Instagram strategy to communicate your message to a wider and more diverse audience.
5. 25 Million businesses use Business Profiles
If you thought that Instagram was all about posting selfies with your besties or participating in the latest challenges, then you thought wrong.
According to Instagram, there are more than 25 million Businesses profiles on the platform (as of November 2017). This has much to do with the introduction of Instagram Business profiles and robust ad platforms to complement the new feature.
An Instagram Business profile allows you to:
- Add information about your business. This information can include a business phone number, address, business hours, and so on. You won’t find this feature on personal profiles, though.
- Get insights into your followers and how they interact with your posts and stories. Native Instagram Analytics tools help you track the performance of your posts and discover what your audience is like. But if you need more detailed insights that are specific to your business, Social Shark is the way to go.
- Create Instagram ads.
If you don’t already have a Business profile, this Instagram stat should be enough to inspire you to convert your Instagram profile into a Business profile and level up your marketing efforts.
6. In the US, an estimated 71% of Businesses use Instagram
Instagram has become a highly effective growth tool for companies aiming to improve their bottom line through social media. As the network continues to make huge strides in the social arena, many businesses are jumping at the chance to reach a wider audience and maximize sales.
Compared to 2016, the number of US companies currently using Instagram almost doubled. In particular, small businesses make up the majority of the 2 million advertisers and the 8 million business profiles on the platform.
Considering that there are over a million brands now advertising on Instagram, now’s a great time to be compelling with your story-telling and show users why you’re unique.
7. 80% of users follow a Business on Instagram
There’s more good news for businesses looking to leverage the power of the ‘gram: Instagram reported that 80% of users say they follow at least one business on the platform.
Wait, the news doesn’t stop there: More than 200 million Instagram users visit at least one business profile every day. That means 20% of the one billion active users currently on Instagram are actively learning about businesses on the app. Dang!
Not only do businesses belong on Instagram, but they also thrive there!
Here are a few creative tips and tricks to help you earn money from Instagram: How to Make Money on Instagram: A Detailed Guide.
8. Instagram ad revenue is at $7 Billion
More and more businesses are starting to realize the power of advertising on Instagram. In 2018, Instagram raked in an estimated $7 billion in ad revenue. That same year, Instagram launched new advertising features such as Instagram Shopping and Instagram Stories, which further boosted the advertising value on the app.
9. 25% of Instagram ads are single videos
There’s no denying that photo ads are the most common on Instagram. But even so, there has been a video revolution on the app, which is evident in the massive increase in Instagram video ads.
Based on recent data, 25% of Instagram ads are single videos. Videos can last up to 60 seconds, but users can become disengaged pretty quickly.
Even though there’s been an 80% increase in the time spent watching video on the platform, try to grab the attention of your viewers in the first 30 seconds. That way, they’re more likely to stick around until the end and like, share or comment.
10. Instagram has the highest engagement rates across all social media
When it comes on to maximizing user engagement with your fans on social media, Instagram is the reigning champ. Scampering behind are Twitter, Snapchat, YouTube, Pinterest, Tumblr, and…the list goes on.
With 2-7% of users interacting with each post, it’s not hard to see why Instagram is the most engaged social platform on the planet.
To take advantage of this incredible stat, you first need to realize that it’s possible to increase engagement on Instagram without buying followers or likes. In doing so, you can organically maximize your growth on the app and achieve marketing success.
11. Instagram photos generate 36% more Engagement than videos
However, we recommend using both videos and photos in your Instagram content strategy where possible.
12. Photos with faces are 38% more likely to attract likes
People don’t always want their feed to look like a product magazine. Whether posting from your Business page or a personal account, aim to include more faces in your Instagram photos to spark a human connection with your audience.
Remember, people like to see other people in Instagram posts. That’s probably why photos that include faces get 38% more likes than those without.
When adding faces to your photos, selfies or portraits are good, but they aren’t the only options. Pictures with your team together around the office or at an event can also be effective.
Better yet, mix in some photos of customers using your products to nab more engagement.
13. Clarendon is the most popular filter on Instagram
Finding the perfect filter for your Instagram photos can be time-consuming and frustrating. But worry no more, Clarendon has captured the hearts of almost everyone on Instagram.
Canva suggests that Clarendon tops the list of Instagram’s 40 unique filters, probably because it is a general-purpose filter. Second on the list is Gingham, but there are various alternatives based on the kind of image you’re posting:
- Food filters: Skyline
- Fashion filters: Kelvin
- Nature filters: Valencia
14. User-Generated Content has 4.5% more conversion rate
For many businesses and marketers, creating fresh content on a regular basis can be a tough task.
With user-generated content (UGC), you can save time and money that would be otherwise spent creating new content. Furthermore, UGC can increase overall engagement and click-through rates for paid ads and lower cost-per-click metrics.
When a customer sees a photo from another person rather than a brand, they have a 4.5% higher chance of conversion, and 9.6% once they interact with the photo.
UGC also takes advantage of a psychological phenomenon called “social proof,” which is our natural instinct to follow the crowd.
Learning how to build social proof on Instagram helps you add more credibility to your brand and products.
15. 65% of top-performing Instagram posts feature products
There’s a strong belief that “social media isn’t for selling.” But why do 65% of the top posts on Instagram feature products in them?
Product posts even outpaced lifestyle content (43%) and content from an influencer or celebrity (29%).
Now, that doesn’t mean you should cram your page with product images and videos. Instead, use 20% of your content to promote your brand and set aside 80% to content that interests your fans and engages them in conversation or interactions.
16. Instagram posts with at least one hashtag average 12.6% more engagement than those without
On the topic of engagement on Instagram, we’d like to ask a small favor:
Imagine what social media marketing would be in 2019 without hashtags. Probably a long uphill climb, don’t you think?
Though hashtags may seem simple at first, they are the driving forces behind some of today’s most successful marketing campaigns on social media. Whether a short keyword or a long phrase, hashtags help businesses and marketers organize and categorize their content for better discovery and optimization.
Did you know that Instagram posts with at least one hashtag have 12.6% more engagement than those without? That’s right!
While Instagram allows up to 30 hashtags in a single post, the sweet spot is 11. So no more going hashtag-crazy on your Instagram posts, okay?
If you need help finding the best hashtags for your posts, this hashtag generator will work wonders for your brand.
17. Posts with a location get 79% more engagement
Thanks to Instagram’s new geotagging feature, posts with location now have 79% more engagement than those without.
If you’re a local business trying to get in front of nearby customers or a global brand that wants to target specific regions, tag a location to your posts and the right people find your content and ultimately interact with it.
18. 70% of hashtags on Instagram are branded
Branded hashtags are key to helping your audience discover your brand and content. In fact, they’re one of the best ways to kickstart your User-Generated Content campaign on Instagram. It’s no wonder why 70% of hashtags on Instagram are branded.
Brands have accepted this and decided to create their own unique hashtags to keep things organized.
Whether it’s the name of your name, product or a related tagline, a branded hashtag gives you the opportunity to showcase your business, acquire and promote content on Instagram and keep track of campaign performance.
19. Instagram users engage more on weekdays than on weekends
Scour the internet and you’ll find studies claiming to know the ‘ideal’ times to post on Instagram. Some might suggest saving your posts for the weekend since most people will have more time to scroll through pretty pictures on a cozy Saturday morning than during the hectic work week.
Don’t fall for it!
According to Sprout Social, the best times to post on Instagram are:
- Wednesday at 3 p.m.
- Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. (The best day to post on Instagram)
- Friday at 5 a.m.
Be aware. Sunday is the least engaging day for Instagram. The safest times to post to Instagram are Tuesday through Friday, 9 a.m. to 6 p.m.
Make sure to post during the early hours during the weekdays, as this is the time people will be waking up and checking their feeds before heading off to work or morning commutes.
20. 70% of Instagram posts don’t get seen
So, you’ve dedicated your time and effort to create the highest quality content for your fans on Instagram. Now, before you start shelling out back-to-back posts on the app, be aware that 70% of posts on Instagram don’t get seen.
This is likely due to Instagram’s new algorithm – which focuses more on past page engagement when deciding what content people will see – and the fact that over 100 million photos and videos are shared on the app daily.
This is why it’s important to set a consistent posting schedule (major brands post 1-2 times per day), use appropriate hashtags, use location tags to narrow down your target audience, and most importantly, post quality content.
21. 50% of captions and comments have emojis
As we all know, visual content is the driving force behind Instagram. Emojis are small digital images that can be used to express an idea or emotion. In 2018, there were about 2,666 different emojis to choose from, so it shouldn’t come as a surprise that 50% of captions and comments on Instagram – which are both intended for text – have emojis.
22. 80% of Influencers prefer Instagram for Brand Collaboration
Instagram is an excellent platform for brands and influencers to form rewarding partnerships. And with Instagram influencer marketing becoming a major marketing strategy brands and businesses, it’s easy to see why 80% of influencers prefer Instagram for collaborating with brands.
For brands wanting to work with influencers, Instagram is the place to start. Even if you’re looking to cross-promote your content, look for your prospective influencers on Instagram first.
23. Instagram Stories has more than 400 million daily active users
Back in 2018, Instagram announced that more than 400 million active users used Stories every day. Furthermore, over 2 million brands are telling their story with the Snapchat-like feature, with a third of the most viewed stories created by businesses.
It’s quite obvious that Stories work for brands. So, what are you waiting on to tell your story?
The Instagram stats mentioned above all reveal the incredible growth of the platform in recent years. As new technologies are developed and new features are added, we can expect to see Instagram playing a larger role in the online marketing success of most businesses.
Understanding each of these Instagram stats is good, but knowing what to do with the information makes the difference. So, take some time and figure out how each Instagram stat can help you improve your marketing efforts in 2019.
To help you track the success of your newly improved digital marketing plan, Instagram growth tools like Social Shark can provide powerful analytics to track engagement on your profile, predict future performance, and run and share detailed reports.
Comment below and share the most interesting Instagram stats you’ve found.